At FETIM Group, Gaby initially started with an assignment for a trend book, after which she carried out various consultancy projects for the different product groups.
WINDOW DECORATION | For the brands Liedeco and Intensions (window decoration), Gaby carried out collection analyses and monitored the design of these new collections. Lectures and workshops were used to train the internal organisation to think and work from the viewpoint of trend development.
During this consultancy process, Gaby visited John Lewis UK – together with FETIM’s UK sales team – to deliver their trend presentation. Subsequently John Lewis became one of FETIM’s new clients.
For Heimtextil (Frankfurt), Gaby was responsible for the stand design and realisation, in which the new way of collecting was translated into the look of the entire stand.
INSPIRATION LAB | Gaby created an Inspiration Lab to support the trend story in which innovations and the latest collections of window covering, shelving and flooring were brought together. She also commissioned a company video which told the story to all visitors. The video was projected by beamers onto all 4 walls giving the visitor the feeling that they were under water.
TREND REPORT | To support the trend implementation, Gaby created a Trend Report for internal and external use, in which this new way of thinking and working was made clear per product group. A book was produced as a support and reference.
BATHROOM | For the product group Bathroom – consisting of the brands Aqualux and Haceka – Gaby devised a new showroom. Despite its functional character, Gaby succeeded in realising the conceptual visualisation of ‘the smallest bathroom to a luxurious wellness experience at home’.
SHELVING | In close collaboration with the marketing department for the Pekodom and Duraline brands, an extensive analysis was undertaken during this consultancy process in which the core values of FETIM Group were compared to the brand identities of both brands. Both the brands and the organisation received recommendations based on these analyses. Both brands were offered many development opportunities for new collections that could be further developed independently. Colour charts, design, material and technology are characteristics that are identified by trend developments.